With the retreat of the “Fifty Shades of Grey” boom, the bundled products began to change, turning to higher quality products for those loyal users.
Lavi Yedid, president of NS Novelties, said: “The restraint products are still very popular. The 50-degree gray series has already made many people aware of such products. Although the boom has passed, there may be fewer newcomers to try. Loyal users are constantly trying new products and their spending power is constantly improving.”
Lovehoney is the official manufacturer of sex toys for “Fifty Shades of Grey”, and its public relations director Phoebe Frost said: “From our sales data, the restrained products are still in an explosive growth stage. The biggest contribution of the 50-degree gray series is to The audience showed the charm of BDSM culture. Many viewers experienced a variety of bold gameplays because of the movie, and they got unprecedented pleasure. In order to attract more new users, we tried to launch the “fun suit”, which contains the entry SM products and Sex toys. At present, this action is very successful, avoiding the user’s choice of difficult situations and providing them with more playability.”
Bisaux Isccrets co-founder and designer Elsa Viegas said: “Our shackle products are designed in the direction of fashion wear. In the bedroom, wearing underwear and matching our products will be extra sexy, definitely let the partner The bondage rope is our most popular item, and the classic products such as handcuffs and whip are also maintaining a large shipment. Consumer behavior trend report shows that more and more consumers are paying attention to environmental protection. And animal protection, they are more willing to choose environmentally friendly products. So we rarely use leather materials, but instead of polyurethane, metal and other recyclable materials, our MAZE series products have obtained PETA (good animal organization) Recognition.”
Yedid also said: “Our NS Novelties is also trying to use new materials, but not because of the pressure of animal protectionism. Materials like polyethylene are far less expensive than leather materials and will not harm animals. From the market point of view, leather is still a popular material for SM products, but more and more man-made materials are becoming a new choice for manufacturers.”
Another SM supplies giant, Sportssheets, said: “Although artificial leather is cheap and environmentally friendly, it is not acceptable for users not to pay the bill. In the past few years, we have also introduced a lot of polyurethane material, the mouth ball, the whip hand, giving the impression. It’s very luxurious, and it doesn’t feel much different from the touch. But from our current sales data, classic leather materials are more popular.”
Compared with the evolution of materials, the color of SM products has not changed much, and it is still dominated by black. Although many brands in the market have tried different color schemes, black is more mysterious and sexy on lingerie and SM supplies. John Turi, Director of Marketing at Sportsheets, said: “Black and red are the most popular colors for SM products. These two colors will darken the edges of the product and blend better with the scenes to create a looming mystery. “”
In the past year, latex leather has become a new growth point for the SM category, and Lovehoney has launched a series of latex leather products that give consumers more choices. The color scheme of latex leather is also mainly black and red, but from the market feedback, the bright color of pink and purple is also very popular.
