Recently, a post-90s sex story became the mainstay of the news. It is reported that the age group to buy sex toys is 19 to 26 years old, and the age with the highest consumption power of sex is 21 years old. Compared to the post-80s veiled and shy attitude, the post-90s people’s attitude towards sex toys is quite open. It is understood that the size of China’s sex toys market has reached 100 billion yuan each year, and the proportion of men and women buying supplies is 55.1% for men and 44.9% for women.
With the development of consumer ideas and new ideas, the sex industry has ushered in new opportunities. People’s attitude towards sex toys is quite open to those who used to hide their shame. Recently, according to a report released by a domestic sex e-commerce APP, the total sales of sex products on the day of Double 11 reached 5.62 million yuan, which is three times the turnover of “Double 11.” Guangdong ranks first in terms of sales, with the rest in Zhejiang and Jiangsu provinces. The strongest city to buy sex toys is Beijing.
From the perspective of shopping behavior preferences, customers like to use mobile phones to purchase, privacy and security are the key factors for fun consumption. The age group to buy sex toys is 19 to 26 years old, and the age with the highest consumption power of sex toys is 21 years old. As sex e-commerce companies continue to standardize product quality and improve privacy and security, sex toys will become a new trend, and the post-90s generation will become the main force.
It is understood that the size of China’s sex toys market has reached 100 billion yuan each year, and the proportion of men and women buying supplies is 55.1% for men and 44.9% for women. The age level is mainly concentrated at the age of 25 to 34, accounting for 53.5%. It differs from this platform, but Guangdong is the largest consumer province of sex toys. This platform is in line with big data.