In order to better sell products, female sex toy manufacturers who are eager to cater to women’s happiness and embrace sexuality are optimizing strategies for their platforms, using healthy, minimalist, neutral-toned language and creating as much as possible. Imagine away from the erotic scenes. We are seeing a healthy transition away from pornography, and sex has been positioned as part of a 360-degree healthy person.
“They must look less sexy, especially – call themselves a ‘healthy’ brand.”
The “health” trend is happening in all areas, and similar phenomena are also reflected in sex toys: by making them look like anything else we buy, such as beauty tools, kitchen supplies, candles, even vases, even on the bedside table. It won’t be ashamed, and it will make us more “good” – the vibrator makes women’s pleasures bigger, everything is natural and easy, and it becomes more “normal” than ever.
These small, flexible and full-featured female vibrators avoid the shape of the penis. They are usually made of popular silicone material and have a soft color. They are specially developed for women’s body structure, with high quality and no vulgarity. Janet Lieberman, an MIT engineer and co-founder of Dame Products, told Wired, “This is not to say that the penis can’t bring happiness, but if you try to optimize the pleasure of women, it won’t be the best form to get.”
Smooth and minimalist aesthetics are not just emerging. Sarah Forbes, the former curator of the Museum of Sex in New York, has hosted an exhibition called “Sex in Design/Design in Sex” to trace the development of sex toys aesthetics and experimentation a decade ago. And wrote in the preface to Rita Orrell’s new book, The Object of Desire: The Display of Modern Porn Products:
“People first sold these items in novelty stores, initially looking like body parts, gradually transitioning from quirky, rough, dildo shapes to beautiful and customizable designs. In the last 5 years, this development More clearly, more and more attempts are made to match innovative features to beautiful shapes.”
Buzz: Hallie Lieberman, author of A Stimulating History of the Sex Toy, once described in the book that until the 1950s, the electric vibrators on the market became penis-like, and it looked more like the Hitachi Magic Massager that appeared later. The appearance is less sexually suggestive. The Magic Wand Original was launched in 1968 and is now in the United States in the late 1960s. It was used by Americans at the time. It is a massager designed to relieve stress and muscles. Known for its sexual use.
Vox also mentioned an exclusively American phenomenon in the late 1990s: At the time, the episode of “Sex and the City” was being broadcasted. The oldest and conservative Charlotte in the protagonist was addicted to a female vibrator called “rabbit”. Exclaimed in the play, “I thought this kind of thing was originally fearful and weird, but in fact, it was designed for girls, it is pink!” Subsequently, women across the country began to go to local sex shops – for many people For the first time, buy this shiny pink product, the manufacturer is Vibratex. The temperament of the clerk also made the clerk unexpected. The episode of “Sex and the City” plays an important role in introducing female vibrators into mainstream American society.